If there's a gamer in your life, you probably know about the Fortnite black hole - the game's developers sent an asteroid into the game and destroyed it, leaving nothing but a black hole before releasing the next chapter. An actual black hole, photographed by NASA, because it looks even better than a video game …
Is PR a horrible profession?
There seems to have been a lot of negativity in the PR industry recently - one tweet from EasyJet hit the headlines after the PR industry pounced, and there's been a whole debate about awards and 'pay to play.' Someone commented to me recently that it's unusual to find a PR person who's good at …
Where’s that bandwagon? Wait for me!
You know that thing everyone is talking about? You should be doing that too, right? It’s a current topic, lots of people are sharing it, you should be a part of that conversation too! The next bandwagon is on its way! Just wait a minute. Before you run off to hijack the latest hashtag, national …
Who are you?
I really wanna know! And actually, I really do. People often come to me saying they want to promote a particular product, project or ‘story’, but haven’t thought any further than that. But people like people, and for most small businesses, the person they’re most interested in is you – the owner, the person they’ll …
What is PR?
One of the first things people ask when I say I work in PR is, 'So what is that then?'There isn't a straightforward answer.The Chartered Institute of Public Relations use this definition: Tom Murphy VII [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0/)%5D Public Relations is about reputation - the result of what you do, what you say and …
